Build safeguards against harmful AI advertising before complaints arrive

Separate high-risk categories from ordinary ad review and require trained human review before publication where content could involve children, sexual exploitation, or identity-sensitive claims.

Verify advertiser identity, payment instruments, landing pages, and affiliated accounts; connect repeat attempts across campaigns rather than reviewing each ad in isolation.

Preserve relevant evidence and define rapid escalation paths for suspected child exploitation, including trained investigators and legally appropriate reporting procedures.

Test image, video, text, and landing-page moderation against regenerated or lightly altered material, and measure false negatives as well as removal speed.

Publish clear internal ownership for jurisdictional complaints, regulator requests, victim reports, and decisions to pause a campaign or advertiser.